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Disney receives patent approval for a theme park metaverse

  • The global entertainment giant Disney received metaverse patent approval during the last week of 2021.
  • The company will use technology that provides metaphorical personalized experiences for tourists at its physical theme parks.

The multinational entertainment giant Disney recently announced that it was approving a patent to offer metaverse functionalities in its theme parks.

Essentially, the company will use technology that tracks the activities of Disney theme park visitors on their phones. It will then generate interactive personalized objects for each of these visitors, projecting them as 3D images onto physical spaces, walls and other objects in the nearby park.

The patent, known as the “virtual world simulator in a real world setting,” was approved on December 28, 2021. It was officially filed by Disney with the U.S. Patent and Trademark Office as early as July 2020.

Other companies and businesses that use the metaverse present the technology as Internet-hosted and require virtual reality (VR) headphones or augmented reality (AR) headphones. Instead, the Disney proposal brings the digital experience to the physical world. Also, your technology will not require the use of headphones during interactive sessions.

Disney goes into the metaverse

Disney shared its vision of the metaverse in November 2020, when its Holiday Strategy Director Tilak Mandadi shared an article on LinkedIn about it. The quotes say:

Looking to the future, connected experiences in fields that break physical and digital barriers and release new layers of storytelling are a very exciting focus for us …

These are multi-year experiences, with guest participation both inside and outside the parks. They are unique, but they are also social and connected. They are constantly changing, so there is always something new to discover.

To further solidify this plan, CEO Bob Chapek made a similar announcement during the company’s fourth quarter earnings report in November 2021. He then said:

We will be able to connect the physical and digital worlds even more closely, allowing storytelling, without limits, in our own Disney Metaverse.

A bright future ahead

Speaking to the LA Times, Disney said there are «no current plans» to use this technology in the near future. However, patent approval reflected Mandadi’s vision of a «meaverse of theme parks.» It also puts the company ahead of its competitors in the race for metric functionality.

Disney has a total of 12 theme parks in the United States, Paris, Hong Kong, Japan and China. The physical attractions attract millions of tourists and fans from all over the world every year. In 2021 alone, the company generated nearly $ 17 billion in revenue from its parks, experiences and products, even as the prevailing pandemic forced the closure and restriction of worldwide travel.

And now, with the buzz created by the metaverse, Disney’s returns are likely to increase when the company launches its metaverse theme park.

Javier Marquez

Javier Marquez has been closely following the development of bitcoin and blockchain technology since 2017. Since then, he has been working as a columnist, reporting on the ups and downs, implications and developments of the cryptocurrency market. He believes that cryptocurrencies and blockchain technology will have a huge positive impact on people's lives.

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